Google’s Clean energy revolution

Despite the fact that the new Google competitor Cuil is considered to be more energy efficient (because the black page background seems to be a big energy saver – if they get as big as Google of course <LINK>), Google is cutting edge when talking about the energy revolution. Sites like or which claim to provide a more energy efficient Google search interface (at least on CRTs), by having had the black background idea ahead of cuil, are a minor issue to this revolution.

Google committet to be carbon-neutral by end of 2007 <READ HERE>, a goal, which they just missed, but as you might guess, they are working on that issue. Google needs to do somethink, as long as some of us believe that one Google search consumes as much as a 11-watt light bulb <READ HERE>.

There are rumours/news that Google buys large chunks of land (800 acres in Oklahoma <LINK> and 1000 acres in Iowa <LINK>). So what to build on a site being 4 kilometer long and 4 kilometer wide? A fancy new datacenter with some Hi-Tech, sophisticated cooling facility? Housings and facilities for an army of human taggers to annotate the whole earth? A theme park?

Nope, my I guess is the big GoogBrightsource Powerplantle has other plans for using these site. A hint could be found on a page Googles homepage titles “Powering a clean energy revolution“, where Google describes their effort toward reaching the goal of beeing carbon neutral. I like especially the part, where the author name some companies Google and are cooperating with. Do you see the point? It’s obvious.

So in the near future Google will not only provide grid-like computing services with GAE, but they will provide carbon-free computing services and this might be putting some pressure on some people investing billions of dollars at the moment in build hi-tech datacenters. Sounds like Google not only wants to index, map and annotate the earth, but they want to save it.

Good luck.

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